This Privacy Policy outlines the collection, use, and sharing of your personal information when you visit or make purchases from our website, www.mesawell.com (referred to as the "Site").
Personal Information We Collect:
When you visit the Site, certain information about your device is automatically collected. This includes details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we gather information about the specific web pages or products you view, the websites or search terms that led you to our Site, and how you interact with it. We refer to this automatically-collected information as "Device Information."
We utilize the following technologies to gather Device Information:
"Cookies," which are data files placed on your device or computer and may contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
"Log files," which track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels," which are electronic files used to record information about your browsing activity on the Site.
Furthermore, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers, email address, and phone number. This information is referred to as "Order Information."
In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.
Use of Your Personal Information:
We primarily use the Order Information we collect to fulfill any orders placed through the Site. This includes processing your payment information, arranging for shipping, and providing invoices and/or order confirmations. Additionally, we use this Order Information to:
Communicate with you regarding your order and other relevant information.
Screen orders for potential risk or fraud.
Provide you with information or advertising about our products or services, in line with your preferences.
Regarding Device Information, we use it to help screen for potential risk and fraud, specifically focusing on your IP address. Furthermore, we utilize Device Information to improve and optimize our Site, generating analytics about how customers browse and interact with it, and assessing the success of our marketing and advertising campaigns.
Sharing Your Personal Information :
To aid us in using your Personal Information as described above, we share it with third-party service providers. For example, we use Shopify to power our online store, and you can read more about how Shopify handles Personal Information in their privacy policy: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to understand how customers use the Site; you can find more information about how Google uses Personal Information in their privacy policy: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
Behavioral Advertising:
As mentioned earlier, we use Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative's (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising through the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do Not Track:
Please note that we do not change our Site's data collection and use practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions of that information. If you wish to exercise this right, please contact us using the information provided below.
Additionally, if you are a European resident, please be aware that we process your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or to pursue our legitimate business interests, as mentioned above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.
Changes
We may update this privacy policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.
Contact Information
If you need more information about our privacy practices, have questions, or wish to make a complaint, please contact us through the details provided below:
Mesa Well
[Re: Privacy Compliance Officer]
149 Harvest Drive Coldwater, Ohio 45828
